No matter the size or the subject matter of your website, you can gain valuable insights from tracking the people who visit your page. Website visitor tracking will allow you to analyze the demographics of your visitors, where they live in the world, and what they do once they reach your site. With a deep understanding of your audience, you can continuously improve your website, your search presence, and your traffic numbers.
1. Audience Demographics
Every person who end up on your website is different. They all have different goals and intentions that brought them to your site, which you will know about when using website visitor tracking. This software analyzes the profiles of your website visitors by using different pieces of information from their internet provider. So, once you know that your website visitors are mostly women over 45, you can optimize your site for this group.
2. Audience Geography
Another piece of information provided by website visitor tracking is the geography of your audience. Through their IP address, this software can see where on the globe your visitors come from. As with the demographic data of your users, geographic information will allow you to further customize your website for the users who visit your site most. That way, you’ll know if your visits come from the US or another country, and you can make sure your website reflects information that is most relevant to those users.
3. Visitor Behavior
Website visitor tracking also follows your visitors as they navigate your website. You’ll be able to see which pages they visited, how long they looked at each page, and whether they left or stayed on the page for longer periods of time. This data is useful to determine which pages lead to the most conversions (or sales), and which pages lead visitors to leave your website. With this information in hand, you’ll be able to maximize the use of your best pages, and get rid of the pages that perform the worst.
4. Progress to your Goals
Finally, website visitor tracking can tell you how well your website leads to achieving your goals. Many types of this software allow you to enter a goal for the website. Maybe your goal is for a visitor to download your ebook, read a blog post, or access your contact page. Let’s say your goal is for 50% of visitors to sign up for your newsletter. Website visitor tracking software can tell you how well your website performs at reaching this goal. If you’re not quite reaching the goal numbers you had hoped, you’ll know that you need content that resonates more with your audience.
Any website, big or small, can benefit from website visitor tracking. This capability empowers you to make smart decisions about your website and your business based on actual visitor data, rather than relying on guesswork. When you know who your visitors are and their behavior patterns, you can fully optimize your website for the customers that matter the most. Start tracking today!