Every day, more and more companies are making the switch from traditional marketing to digital. With this switch, there is a great opportunity for candidates to enter the digital marketing industry. Though digital marketing holds many similar principles from traditional marketing, it also requires a unique set of skills and knowledge.
With the increasing interest in this industry, competition is tight and many headhunters are looking for tech-savvy job candidates. You need to separate yourself from the competition through experience, knowledge, and intrapersonal skills.
The following are the must-have technology skills all job candidates need.
1. Knowledge Beyond Social Media
Many people think that digital marketing is just about having a lot of followers on Instagram or interesting facebook pages. There is so much more to not only digital marketing but also social media. Go beyond the basic platforms like Facebook, Instagram, or Youtube, and understand how marketing campaigns work, gain experience with using a budget to create promoted posts, and learn the importance of data analysis. By going beyond the social media platforms, you will become familiar with their importance and influence in the company.
2. Company Platform Awareness
There are a few platforms like MailChimp or WordPress that many companies continue to use and operate. That being said, every company is different and has a software or platform that they prefer. Prior to your interview, try to find out what are the main platforms used on a day-to-day basis in the company. Learn about these platforms and practice using them so that you can demonstrate your knowledge during the interview and have a shorter learning curve.
3. Data Analysis
Data Analysis is a large section of digital marketing and it is one of the most important parts. This is where you see and understand the power of digital marketing. By understanding the data of marketing campaigns, or a social media presence, you can influence or change the audience you are trying to reach. To be successful in the role of a data analyst, you must be extremely detail oriented, thorough, and forward thinking. The following or future marketing strategies are based off of the analyst’s data report.
4. Digital Media Basics
Though aspects of digital marketing require a very specific skillset, it is important to learn the basics of every role. Learning about the functions of each role will not only make you a stronger team player, but it will also give insight into what area of digital marketing you prefer. Companies value candidates who can be versatile and have more than one capability. Consider taking a basic design class, or enhancing your analysis skills. This knowledge will set you apart from the competition.
5. Soft Skills
Regardless of the role, the company or even the industry that you are applying to, having soft skills are invaluable. A candidate can always learn new technical processes or platforms, but the right attitude and managerial ability are what will make them truly successful. A positive attitude and willingness to learn are crucial in the digital marketing industry. With continuously new and changing platforms, a successful candidate is one who is up to the challenge while continuing to motivate themselves and their coworkers.
There are plenty of online resources that can help you become equipped with the skills you need to thrive in the digital marketing agency. It is also important to look for companies that ensure to provide you the necessary training for their programs and platforms. You are not expected to know everything, but with the right attitude and willingness to learn, you can thrive in the digital marketing industry.