It’s not hard to find someone to work on your existing website, or to develop you a brand-new one. Finding someone who uses best practices in UI design, however, is another matter. If you want to find someone who is the best in what they do, you need to ask a few questions. Here are some of the best practices applicable in UI design in web projects.
1. Does the designer know your audience?
You can gain a lot of insight into how your interface could be improved upon or work really well from your users. Your designer will need to have a clear picture of why people will come to your website, and how he or she will provide a design that will draw in your users and keep them there.
2. Does the designer keep things consistent and simple?
All great interfaces are simple: easy to understand and use. Your users shouldn’t need instructions or a map to make their way through your website. It’s your designer’s job to guide your users to where they need to go. A good designer will use visual hierarchy, typography, feedback messages, contrast and colour, and more, to do this.
3. Does the designer use a visual hierarchy?
The most important parts of your website should be highlighted to make them stand out to users, and designers have a lot of choices to achieve this. One example is to make important elements larger, or to use white space to highlight important parts. One more option is to introduce an unexpected element that can break the visual pattern of the website.
4. Does the designer make good use of typography?
The choice of font will say a lot about your website. One way to establish a visual hierarchy is through typography. Your designer should carefully consider your audience when picking font, font size, and reverse type.
5. Does the designer consider feedback messages?
Your web designer should design feedback messages so users get crucial info when they perform actions on your site. For example, use a simple animation that tells users their request is being processed or a page is loading. Does your designer use a message to tell users when they filled in a form incorrectly?
6. Does the designer properly use contrast and colour?
It’s essential to choose the right colours for your design. There’s a whole area of study regarding the psychology of colours, and your designer needs to take that into consideration. In addition, colours can be used to convey a visual hierarchy and form a relationship between elements. Your designer shouldn’t go wild with the colours, either: he or she should keep the colour scheme to a minimum.